The Melbourne Stars are proud to announce a new partnership with Australia’s number one cladding brand, James Hardie, for the current Big Bash League season.
The partnership will see James Hardie connect with Stars fans through high-impact in-stadium branding and a targeted digital campaign, leveraging cricket’s broad reach to engage homeowners, builders and young families across Victoria.
With more than 29,000 new dwellings commenced across Victoria in the first half of 2025, the partnership reflects strong demand for efficient, modern building solutions and James Hardie’s continued commitment to the Australian residential construction industry.
“Cricket is more than a sport - it inspires resilience, builds pride and creates shared moments under the Aussie sun," John Arneil, President of James Hardie Asia-Pacific, said.
“This season, we’re supporting a game that reflects our shared values of teamwork, integrity, and connection. Partnering with Cricket Victoria and the Melbourne Stars will help us reach new audiences and support the communities where we live, work and play.
“Hardie™ fibre cement products are Australian made and engineered for local conditions, delivering exteriors that are durable, beautiful and efficient to install. It’s how we help Victorians build modern homes with confidence, combining performance with design versatility to suit the way Australia is building today.”
The partnership further strengthens the Melbourne Stars’ commercial partner network and reinforces the club’s connection to Australian-made brands that play a meaningful role in local communities.
“We’re delighted to partner with James Hardie, an iconic Australian brand with a strong commitment to quality, innovation and community,” Melbourne Stars General Manager, Max Abbott, said.
“The Melbourne Stars bring people of all backgrounds and ages together, providing a great platform to connect with Victorian families and builders. We look forward to working together to deliver great experiences and value for our fans throughout the season.”
After a win in the opening fixture of the BBL|15 season, the Melbourne Stars’ next home match will be the Derby at the MCG against the Melbourne Renegades on January 4.
About James Hardie
James Hardie is the #1 cladding brand in Australia, producing high-performance building products. Hardie™ products offer long-lasting beauty and endless design possibilities with trusted protection and low maintenance. Australian Made for Australian Homes, James Hardie has proudly provided Australian-made building products to the market for over 100 years.
For more information, visit JamesHardie.com.au