Faulkner and Mack launch Stars AR Experience | Melbourne Stars - BBL
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Faulkner and Mack launch Stars AR Experience

01 January 2018

Melbourne Stars players James Faulkner and Katie Mack were on hand at the MCG today to officially launch Stars’ Augmented Reality (AR) Experience.

Faulkner and Mack launched the experience on the eve of the Stars’ first men’s home match of the season, with the team’s 13-player being named earlier today. Kevin Pietersen and Liam Bowe return to the squad with the team facing the Brisbane Heat at the MCG from 7.10pm tomorrow.

Bringing another element to the Stars’ match experience, fans can interact with the AR zones around the MCG concourse, bringing the world of the Stars to life through AR.

A highlight of the experience includes the National Storage boom boom stick game, which is a game of skill.

Interacting with the boom boom stick giveaway, fans can play the game at-match or at home simply using this marker to activate the game.

Melbourne Stars CEO Clint Cooper said the experience provided a new level of fan interaction.

“While there’s plenty of exciting action on the field at Stars matches, we’re committed to proving a wide range of engagement activities for fans of all ages,” he said.

“The Stars AR Experience combines the latest technology with the ready accessibility of phones and tablets. It’s a fun way to enhance your experiences at Stars matches and events.”

Mack said the Stars’ AR experience was a hit with players.

“The WBBL and BBL are great for players because of the excitement of the format and the passion of the fans,” she said.

“Developments like Stars AR will help bring players to life and bring fans closer to their heroes.”

How to use the Stars AR App

Download the App: Download the Melbourne Stars AR app on Google Play (Android) or on the App Store (iPhones)

Scan the AR Markers: Scan the various AR logo markers with the App's camera, either on your Boom Boom sticks, or at one of our AR zones at-match or at a Stars event.

Enjoy! Interact with our AR murals, collect your selfies, and play the National Storage Boom Boom Stick Game!

Full details about the Melbourne Stars AR Experience can be found here.


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