The induction took place on Tuesday October 31st with attendees briefed on the Melbourne Stars club, the Melbourne Stars Cultural Pulse Ambassador Program and the plans to host Sri Lankan and Indian parties at Melbourne Stars matches in January 2018.
Special guests on the night included Sri Lanka High Commissioner, High Commissioner Somasundaram Skandakumar, Sri Lankan Consulate General in Melbourne Mr Prasanna Gamage and Melbourne Stars player Alana King. Speakers on the night were Lauren Buysen from the Melbourne Stars and Cricket Australia’s Grant Poulter and Nick Hatzoglou.
Melbourne Stars CEO Clint Cooper said that although there were a number of existing South Asian fans of the Stars, a formal engagement program would bring them closer and help drive awareness.
“We have seen the unique passion of South Asian fans at the MCG many times and we have a great product that the community loves.
“We are delighted to welcome our new Community Ambassadors and look forward to a great summer.” Mr Cooper said.
The Community Ambassadors for the program have been selected from a range of fields including business, entertainment, student bodies, community association and media.
The Melbourne Stars Cultural Pulse Ambassador program is managed by Red Elephant through its content and community engagement portal Cultural Pulse which will host program stories and segmented news for each community.
Melbourne Stars Cultural Pulse Ambassador, Virosh Perera, said he was proud to see the program engaging local communities and helping drive community participation and celebration of cricket.
“For the South Asian community in South and East Melbourne the Stars are a natural fit,”
“We love to express our cultures through cricket and the Stars is a great platform for us to showcase who we are.” Mr Perera said.
A key component of the Cultural Pulse program is the development of the Indian and Sri Lankan community fan clubs providing information to fans through eDM’s and social media.
Party 1 – Big Match Party
- Community: Sri Lankan
- Match: Melbourne Stars v Sydney Thunder
- Venue: MCG
- Date: Saturday January 20, 2018
- Party starts: 4.30pm
Party 2 – Republic Day Party
- Community: Indian
- Match: Melbourne Stars v Hobart Hurricanes
- Venue: MCG
- Date: Saturday January 27, 2018
- Party starts: 2.30pm