The partnership already has a rich history, starting unconventionally in the middle of the BBL|05 season after the Melbourne Stars’ incumbent Principal Partner went into administration, with the deal famously getting done within 48 hours.
Reflecting on the achievements of the partnership, Melbourne Stars CEO Clint Cooper said, “We’ve known from the very beginning that this partnership was going to be something special. We were half way through the season, coming off the high of a home Derby win in front of 80,000 fans at the MCG when we found out we were going to need a new Principal Partner.
To achieve such a seamless transition - rebranding all of our uniforms and stadium signage, roll out match activations and digital content, all before our next home match just days later – required enormous commitment and cooperation between the two organisations, but above all; trust. We did it. I think that sums up this partnership and we’re excited to see what we can achieve with three more years under our belt,” said Cooper.
The Melbourne Stars and Optus have built a partnership on common values and a shared commitment to innovation, joining forces to raise funds toward animal conservation projects and working together to innovate fan engagement especially in the digital space.
One of our core shared values, and what we admire most about Optus, is the tenacity to innovate. Optus is always on the cutting edge and willing to take risks. It’s brave and it’s built within their culture, and there’s nothing better than being exposed and involved with that within a partnership,” said Cooper.
Ben Lawless-jennings, Director of Sponsorship and Retail Marketing at Optus said, “Optus and the Melbourne Stars are completely aligned in their philosophy ‘to unite and entertain our members, fans, players and people’.
In partnership with the Melbourne Stars, we are committed to delivering the best at-match experience at the BBL, with a focus on innovative engagements for families including apps and through digital channels,” said Lawless-jennings.
Optus will support the Melbourne Stars as the Club moves to expand its footprint into new markets and deepen connections in regional Victoria.
Optus is committed to investing to improve mobile coverage in regional Australia. We know how important sport is to regional communities and we’re excited for the Stars to be bringing the BBL to regional Victoria at Ted Summerton Reserve in Moe on January 23,” said Lawless-jennings.