Ballarat Holden, Bay City Holden, Booran Holden and Traralgon Holden are passionate about their T20 cricket – and what better way to champion the family excitement and entertainment of the BBL and WBBL than through being the Official Vehicle Partner of the Melbourne Stars.
Acting GM – BBL, Commercial and Marketing David Lever said: “We are delighted to welcome Holden to the Stars family for WBBL|05 and BBL|09. It is great to have such an iconic Australian brand that has been a long-time supporter of sport in this country join us for this season. We look forward to building on this initial partnership into future seasons.”
As organisations we are heavily engaged with the same audience – Australian families - and we look forward to driving mutual benefits for our Stars members, fans and supporters. Keep an eye out for our players in the spectacular fleet of Holden’s in and around Melbourne and regional Victoria this summer.
Michael Jackson, Director – Sales at Holden, said he was pleased to see several dealerships involved in the partnership.
“We’re proud that four of our Holden dealerships have partnered with the Melbourne Stars for the first time ever. Ballarat Holden, Bay City Holden, Booran Holden and Traralgon Holden have each provided two cars to show the team their support for the upcoming Big Bash League,” Mr Jackson said.
“Our teams are passionate about T20 cricket, and with Holden being a family-focused brand, what better way to contribute than to be the Melbourne Stars’ official vehicle sponsor during the most significant family cricket competition of the year.”
For more information on the Holden range, please visit www.holden.com.au