The Melbourne Stars has signed Optus as Principal Partner and the Club’s Official Mobile Media Partner for the remainder of the BBL|05 season, and for a further two years.
In a tumultuous week which has seen the Melbourne Stars lose its principal partner, Dick Smith, to receivership just days after drawing a record breaking 80,883 to the MCG, the Club is back on a high with the exciting new partnership offering much more than just a fill for the previous brand’s void.
Optus now retains branding assets including prominent logo on playing jersey and training gear, signage and activation opportunities at matches plus player appearances to support the partnership.
Melbourne Stars Chief Executive, Clint Cooper was joined by marquee players Kevin Pietersen, Glenn Maxwell and James Faulkner at the MCG to announce the partnership.
“The Melbourne Stars is thrilled to announce Optus as our Principal Partner and Official Mobile Media Partner for the next two and a half seasons.
“We see this long term partnership as one of the most significant Club sponsorship deals in BBL history and we thank Optus for actioning this opportunity to allow the organisations to begin leveraging the partnership this season,” said Cooper.
With Optus’ existing national partnership with Cricket Australia, and its nation-wide reach, this partnership provides an amazing national leveraging opportunity for the Melbourne Stars.
Ben White, Acting Managing Director of Marketing and Product at Optus said, “It’s great to start the year with yet another exciting sports partnership. As the Principal Partner of the Melbourne Stars, Optus remains committed to forming partnerships that align with our business values and deliver unique experiences for our customers.
“Eligible Optus customers will also be able to stream Big Bash League matches live via their Cricket Australia Live Pass, thanks to our existing partnership with Cricket Australia. It’s another way that Optus is bringing premium entertainment closer to our customers,” said White.
Eddie McGuire also paid tribute to Optus and the exciting new partnership saying, “We would like to acknowledge the terrific role Optus has played in enormously assisting the club in its time of need.”
“It is a tribute to the administrations from both organisations that this mutually beneficial partnership was able to be actioned. We look forward to developing this relationship further over the next two seasons for the benefit of Optus customers and Melbourne Stars Members and fans,” said McGuire.